How We Drove 20% Revenue Growth for Randolph with a Lean, Scalable Paid Ads Strategy
The Brand
Randolph is a premium eyewear brand with a legacy of crafting high-quality, handcrafted aviators. But as they looked to scale, they faced budget constraints, audience fatigue, and an unorganized creative library. They needed a performance-driven paid ads strategy to drive growth without overspending.
The Challenge
Randolph’s marketing goals were clear:
- Drive revenue growth with a limited budget.
- Expand the new customer base while reducing dependence on repeat buyers.
- Improve marketing efficiency and maximize ROAS across multiple channels.
- Develop a creative strategy that is tailored to each platform.
- Organize and optimize the creative library for better testing and scalability.
Our Strategy? Smart Budgeting, Precision Targeting, and Creative Structure
We didn’t just run ads - we engineered a campaign ecosystem that worked harder and smarter. By mixing strategic audience testing, multi-platform diversification, and creative optimization, we maximized every dollar spent.
What We Did
Multi-Platform Strategy
Audience Testing & Prospecting
We went deep with audience testing, unlocking fresh targeting opportunities and shifting focus to prospecting campaigns to fuel new customer acquisition. The result: we grew Randolph’s customer pool while keeping acquisition costs low.
Creative Direction & Structure
Guided Randolph on platform-specific creative best practices and restructured their creative library to enable better testing and smoother scalability. No more wasted assets - just a clean, optimized library that delivered consistent, high-performing content across all platforms.
Performance Optimization
With a lean budget, we focused on efficiency. By continuously leveraging creative learnings and data-backed targeting, we improved ROAS without overspending. Every click, view, and conversion was optimized for maximum impact.
The Results: Measurable Growth with Leaner Budgets
- +20% Revenue Growth: Increased revenue with a precise, data-driven approach.
- +10% New Customer Pool: Reduced reliance on repeat buyers and attracted fresh customers.
- +10% Orders: Boosted order volume, translating to more sales.
- +15% Meta ROAS: Increased return on ad spend across Meta, maximizing budget efficiency.
- +104% Google ROAS: Doubled return on ad spend on Google with strategic optimizations.
What’s Next?
Randolph’s SEO success is just the beginning. The next phase includes:
- Expanding content clusters to strengthen topical authority and dominate related search terms.
- Building high-authority backlinks from trusted, industry leading domains.
- Continuously refining on page SEO to stay ahead of algorithm changes
The Impact
Ready to Make Your Brand Unmissable?
Let’s drive targeted traffic and boost your conversions with expertly crafted paid ads.
Ready to Make Your Brand Unmissable?
Let’s drive targeted traffic and boost your conversions with expertly crafted paid ads.