How We Helped Perfumania Smell Like Success,
+91% Organic Traffic Growth
The Glow-Up in Numbers (April 1 – June 30, 2024 vs. LY):
The Brand
Perfumania isn’t just another fragrance store, it’s the go to scent destination in the US. With shelves stacked high with luxury, designer, and budget-friendly perfumes and colognes, it’s a one-stop shop for every nose and budget.
The Challenge
Perfumania had the product. But what was needed? Visibility, conversions, and a vibe that clicked with both users and Google’s ever-changing algorithm
- Generic product descriptions
- Technical SEO chaos (think: 404s, schema errors, duplicate pages)
- Competing with heavy-hitter brands in a saturated fragrance game
Our Strategy? Smart | Scalable | Seriously Effective
We stepped in as the growth drivers, bringing clarity, precision, and optimization where Perfumania needed it most.
What We Did (Aka: The Perfume Makeover)
Keyword Game, Leveled-Up:
We ditched the broad terms and zeroed in on high-intent, high-relevance keywords. No stuffing, no guessing, just precision.
On-Page SEO Facelift:
Meta tags? Optimized. Headers? Structured. UX? Streamlined. We made every product page scroll-worthy and searchable.
Content That Clicks (and Converts):
Rewrote over 1,000+ product, category, and brand pages with keyword-rich, vibe-driven copy. Then launched a consistent blog calendar based on what real fragrance lovers were searching for.
Internal Linking that Works Harder:
Built a clean, contextual linking system to guide Google (and users) through the site like a GPS on beast mode.
Image Optimization:
Compressed, renamed, and ALT-tagged images to load faster and rank higher with style.
Backlinks & Authority Boost:
Strategically earned backlinks from high-authority fragrance blogs and directories to build domain trust.
Technical SEO Fixes:
Redirected dead links, cleaned up schema markup, removed content duplicates, and squashed crawl errors, like digital exterminators.
Smart Blog Strategy:
We created blogs that didn’t just exist, they ranked.
Result? Search engines loved it. So did readers
what perfumania said
I highly recommend them for their professionalism and dedication to client satisfaction. They always show expertise in everything they do and provide solutions for everything we ask them.
Hilda Rodriguez, Digital Marketing Specialist, Perfumania
Ready to Make Your Brand Unmissable?
Let’s grow your organic traffic like never before.
