How We Supercharged Nulo’s Organic Growth with Next-Gen SEO
The Numbers (April 1- June 31, 2025 vs. 2024):
The Brand
Nulo is a premium pet food brand redefining nutrition for dogs and cats. With a loyal customer base and a growing eCommerce footprint, Nulo needed to amplify its organic reach, attract the right users, and turn traffic into engaged customers.
The Challenge
In a competitive pet food landscape, Nulo wanted to:
- Drive more qualified organic traffic without relying heavily on ads
- Increase user engagement and time spent on site
- Strengthen authority and visibility through content and search optimization
Our Strategy? User-First, Data-Driven SEO
We didn’t just tweak keywords we engineered an organic growth engine focused on search intent, behavioral insights, and next-gen content strategies.
What We Did
Intent-Driven Keyword Research
- We went beyond volume and focused on what users actually search for.
- Targeted long-tail, conversational queries like “best food for puppies” and “how to transition my dog to a new diet”.
- This approach attracted high-intent users and built Nulo’s authority in the premium pet food space.
Competitor & UX Analysis
- Evaluated competitors to identify UX gaps and opportunities.
- Enhanced site navigation, clarified CTAs, and made products easier to find.
- The result? Smoother user journeys, better engagement, and more conversions.
Key Observations:
- Bounce Rate: Down 15%
- Time on Site: Up 48%
- Conversions: Up 66%
UX/UI METRICS:
Content Revamp for AEO (Answer Engine Optimization)
- Optimized blogs and guides to answer user questions directly, targeting featured snippets and position zero.
- Example queries: “What is the best food for sensitive stomachs in dogs?”
- Created dynamic, value-packed content designed to educate and build trust.
The Results: Organic Metrics That Speak for Themselves
By putting users first and optimizing for intent, we drove measurable growth:
- Sessions: +20%
- Total Users: +17%
- Views: +33%
- Clicks: +36%
- Impressions: +25%
CONCLUSION
Nulo’s SEO transformation proves the power of modern, next-gen strategies. By blending behavioral insights, intent-driven content, and UX optimization, we didn’t just increase traffic, we created meaningful engagement and authority.
With Nulo, we’ve shown that user-first SEO is more than rankings, it’s building lasting connections, driving conversions, and setting a foundation for scalable growth.
Ready to Make Your Brand Unmissable?
Let’s grow your organic traffic like never before.
