How We Supercharged Nulo’s Organic Growth with Next-Gen SEO
The Numbers (April 1- June 31, 2025 vs. 2024):
The Brand
Nulo is a premium pet food brand redefining nutrition for dogs and cats. With a loyal customer base and a growing eCommerce footprint, Nulo needed to amplify its organic reach, attract the right users, and turn traffic into engaged customers.
The Challenge
In a competitive pet food landscape, Nulo wanted to:
- Drive more qualified organic traffic without relying heavily on ads
- Increase user engagement and time spent on site
- Strengthen authority and visibility through content and search optimization
Our Strategy? User-First, Data-Driven SEO
We didn’t just tweak keywords we engineered an organic growth engine focused on search intent, behavioral insights, and next-gen content strategies.
What We Did
Intent-Driven Keyword Research
- We went beyond volume and focused on what users actually search for.
- Targeted long-tail, conversational queries like “best food for puppies” and “how to transition my dog to a new diet”.
- This approach attracted high-intent users and built Nulo’s authority in the premium pet food space.
Competitor & UX Analysis
- Evaluated competitors to identify UX gaps and opportunities.
- Enhanced site navigation, clarified CTAs, and made products easier to find.
- The result? Smoother user journeys, better engagement, and more conversions.
Key Observations:
- Bounce Rate: Down 15%
- Time on Site: Up 48%
- Conversions: Up 66%
UX/UI METRICS:
Content Revamp for AEO (Answer Engine Optimization)
- Optimized blogs and guides to answer user questions directly, targeting featured snippets and position zero.
- Example queries: “What is the best food for sensitive stomachs in dogs?”
- Created dynamic, value-packed content designed to educate and build trust.
The Results: Organic Metrics That Speak for Themselves
By putting users first and optimizing for intent, we drove measurable growth:
- Sessions: +20%
- Total Users: +17%
- Views: +33%
- Clicks: +36%
- Impressions: +25%
CONCLUSION
Nulo's success confirms the new reality: traditional SEO is obsolete.
We engineered these substantial gains in Clicks and Sessions by prioritizing user intent and behavioral data over chasing keywords. The result is a system where optimized UX and content flawlessly meet user needs, leading to higher conversions and deeper brand authority.
This success is the blueprint for scalable growth. Sustainable organic dominance belongs to strategies that treat search visibility as an essential component of the growth engine.
Ready to Make Your Brand Unmissable?
Let’s grow your organic traffic like never before.
