How Get Urns Skyrocketed Organic Traffic by 165% with Smart SEO
The Numbers (Jan 1 - May 31, 2024 vs. 2023):
The Brand
GetUrns is more than just a memorial product provider, it’s a brand offering families the dignity and support they deserve during life’s most important moments. They’re changing the game in the memorial space, but they needed to cut down on ad spend and skyrocket their organic reach.
The Challenge
GetUrns was competing in a highly sensitive, yet ultra-competitive market, needing to:
- Reduce ad reliance by growing organic visibility
- Attract high-intent users who were ready to convert
- Boost conversion rates while keeping the messaging respectful and empathetic
Our Strategy? Human-Centered, Results-Driven SEO
We stepped in as the growth drivers, bringing clarity, precision, and optimization where Perfumania needed it most.
What We Did
Core Page SEO Overhaul
- Optimized key category and product pages for search intent
- Perfected metadata, headers, and structured data for more visibility
- Created a web of internal links to help users discover top products effortlessly
Compassionate Content Strategy
- Developed educational guides that answered common, sensitive queries
- Positioned GetUrns as the empathetic thought leader in the memorial space
- Crafted content that resonated with users while aligning with their search intent
Technical SEO Magic
- Boosted page speed and mobile responsiveness for smoother user experience
- Squashed crawl inefficiencies to ensure Google was finding the right pages
- Perfected schema markup to make product-rich results shine
Conversion-Optimized UX
- Streamlined navigation and checkout for an effortless user journey
- Crafted powerful calls-to-action to convert users at the right moment
- Used behavior insights to refine product placements and content flow
The Results: Real-World Impact
- +165.53% Organic Sessions - Traffic surge = visibility.
- +156.56% Total Users - More eyes on GetUrns, from the right audience.
- +50.88% Organic Sales - New traffic turned into loyal, paying customers.
- +42.20% Orders - More orders, proving our strategy hit the mark.
What’s Next?
GetUrns is just getting started. With this strong SEO foundation, they’re set to:
- Expand their content empire across key product categories
- Score high-authority backlinks to strengthen domain trust
- Continue optimizing for new search intents and algorithm updates
RESULTS
CONCLUSION
GetUrns proved that a perfectly balanced SEO strategy combining technical, empathetic content with high-impact UX can drive real, measurable results. This wasn’t just about clicks; it was about conversions, trust, and a compassionate user experience. The results: +165% organic sessions and +42% orders show how smart SEO can drive both traffic and sales, even in the most sensitive of industries.
Ready to Make Your Brand Unmissable?
Let’s grow your organic traffic like never before.
