How Randolph Achieved 100% Organic Growth with an SEO-Driven Strategy
The Numbers (May 1 – July 31, 2025 vs. 2024):
The Brand
Randolph is the name that defines classic American eyewear. Known for their handcrafted aviators, this premium brand mixes tradition with style. But even the best brands need to keep their digital presence sharp. For Randolph, the goal was clear: scale organic visibility and revenue without losing that unmistakable premium edge.
The Challenge
In a crowded market of high-end eyewear, Randolph needed to:
- Strengthen organic rankings for both branded and non-branded keywords
- Drive high-quality traffic directly to category and product pages
- Improve engagement and conversions from organic search
Our Strategy? Smart SEO that Drives Growth
We didn’t just target keywords, we targeted results. We mixed technical precision with premium content and a user-first approach. Here's how we made it happen.
What We Did
Content Optimization for Core Pages
- We audited Randolph’s top product and collection pages to ensure they were optimized for search intent, mobile devices, and user experience.
- Enhanced internal linking and adjusted the content to align with what customers were actively searching for.
SEO-Enhanced Editorial Strategy
- We created blog content that didn’t just inform, it resonated. Think Aviator sunglasses styling tips, lens guides, and eyewear care essentials.
- This approach boosted Randolph’s authority and expanded organic discovery across the web
Technical SEO Fixes
- Increased page speed for better user experience and faster rankings.
- Fixed crawl errors to ensure search engines could easily access the right content.
- Improved schema markup for richer search results.
On-SERP Optimization
- Refined meta titles, descriptions, and structured data to increase visibility.
- Secured a spot in Featured Snippets and product-rich results, boosting click-through rates and driving more qualified traffic.
RESULTS
The Results: Measurable Impact
- +85.41% Organic Sessions - More visibility. More clicks. More growth.
- +9.25% Organic Revenue Growth - Revenue climbed despite seasonality, proving our strategy was driving high-quality intent.
- +11.55% Impressions - More keyword coverage across both branded and category terms.
- +84.44% Total Users - A huge uptick in new visitors, expanding Randolph’s reach.
- +103.67% Returning Users - We didn’t just attract new visitors, we got them coming back for more.
What’s Next?
Randolph’s SEO success is just the beginning. The next phase includes:
- Expanding content clusters to strengthen topical authority and dominate related search terms.
- Building high-authority backlinks from trusted, industry leading domains.
- Continuously refining on page SEO to stay ahead of algorithm changes
CONCLUSION
Randolph’s SEO strategy didn’t just double its organic sessions, it drove serious growth in a competitive vertical. By blending technical SEO, high-quality content, and on SERP optimization, we built a strategy designed to drive traffic, increase revenue, and boost brand visibility. Randolph is now primed for sustained long-term growth.
Ready to Make Your Brand Unmissable?
Let’s grow your organic traffic like never before.
